Cisco, IBM, Walmart, Wholefoods, Starbucks and others invest millions in their social web presence. The investment is more on the human resource side than on systems. They don’t advertise what they are doing but they are moving fast.

The Social Media Academy provides some insight in this week’s complimentary webinar http://www.socialmedia-academy.com/html/introwebinar.cfm

– The impact of social media on businesses across all industries

– Identifying the largest pool of business opportunities

– Assessment of a company’s social ecosystem http://xeeurl.com/A0848

– Developing a comprehensive social media strategy

– Creating a social media plan

– Reporting and analytics in social media – over 100 reporting tools

– ROI, resources and budget considerations

– Social media as a cross functional business accelerator

– Competing for mind, – and market share

– Building a successful social media practice

This Friday 4/24 – 9:00AM (PDT) Online conference (no charge)

http://www.socialmedia-academy.com/html/introwebinar.cfm

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As sad as it is, industrial media killed itself. It is NOT the Internet or technology for that matter that killed publishers it is the change of their business model from independent content circulation to advertising distribution.

A publisher used to make money by providing a given audience latest news, well researched and easy to consume. Readers paid for the news and publishers made a profit by balancing cost of news gathering and distribution with newspaper revenue. Rather simple model.

I explaind the shift in process here a few weeks ago:

http://www.customerthink.com/blog/what_publishers_killed_may_kill_blogger_too

@AxelS
About Newspapers
Read the Article at HuffingtonPost

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