Why I do what I do

I really get excited by creating something that is of value to others. I never found satisfaction creating something for me. I feel good when I can inspire people to do what they love and gain a higher level of success. I relax the most when I have time to sail on the ocean. I very much enjoy being a world citizen, calling planet Earth home. I no longer seek for paradise because I realized I’m living right in/on it.

Other than that I do what I love and connect with people who love what I do :)

My ‘official’ bio

Axel Schultze is founder and Chairman of the World Innovations Forum a Swiss innovation & Entrepreneurship development organization. He is also founder and CEO Society3, a startup accelerator company. Prior to that he was founder and CEO of Silicon Valley based BlueRoads, one of the most successful Channel Management Software companies, where he invented a new method of lead distribution and was granted patent 9514997 by the US Patent Office. Before that he was founder and CEO of Infinigate one of the largest IT Security provider in Europe, (today over $500 Million in revenue). In 1983 he founded  Computer 2000, the most successful European computer distributor, which grew to $5 Billion in revenue and merged with TechData in 1998.

Axel Schultze is also a published author, patent holder, was named one of the globally most influential startup accelerators in 2015, won the SF Entrepreneur Award in 2008, chaired the SaaS Channel Committee at the SIIA, was an early adviser of LinkedIn in 2003 one of the first executives authoring a blog, a beta user of Twitter



Schultze WappenI once started to traced back my family origin. At least I made it back to 1609. It was an interesting ride through history. The most interesting discovery was that entrepreneurship seems to be in my DNA. My grandfather founded an aluminum manufacturing plant after he founded a leather production company. My great grandfather owned a coffee production company and his father had a wood furniture company. His father did something else, he owned a hotel – or what ever it was called in 1700. Going farther back was difficult enough to get names and birth dates, I found the names of the 10 or 12 children but not exactly the job they had. One however must have been the mayor from Hanover (German). The name Schultze = Mayor, and the horse in our family shield is actually the horse of Hanover.

Mantras, I developed over the course of my life:


Do what you wholeheartedly love and look for people who love what you to
(It’s an extension of what Confucius said once: “Seek a job you love and you will never work a day in your life”)


Responsibility is something you won’t be given unless you take it
It’s what I told new team members joining any of my companies. I never liked people asking for more responsibility. They were simply asking for more authority that they apparently did not have on their own.


Speed is more important than perfection
The times are long gone when we where competing on quality. Today quality is a given and it is not what the engineers think it should be but fulfilling the expectation of the customers. But where we really can compete on is speed. It is what most companies are still not ready to compete on.


You will never get a reward for taking – but easily for giving
It sounds like a philanthropic aspect but once we understand to implement that thinking in our businesses we not only experience outstanding successes but also a great deal of fulfillment.


You know you are getting old, when you spend more time protecting your assets than risking them
When I saw countries like the USA struggling and on its verge to collapse, I realized that nobody made a substantial mistake. But the system that was created alienated risk taking and favored protection, alienated open minds and favored conformism, alienated experimentation and favored strict rules. All set to protect what they had: leadership in almost any industry. Today all is gone. And the above mantra / rule, equally applies to any organization may is be a country, a company, an association, a family or an individual.