The best way to prevent social media flops is to create a sound strategy in the first place. It sounds a lot of work and too much for many small businesses but this model has proven to work even in small organizations: * ASSESSMENTSocial Media Assessment (4 quadrant assessment model) find out where your...
Read more →Organizing Social Media Across Departments Where most businesses start:When companies begin to engage in social media they typically start in the marketing department with some rather tactical marketing campaigns. In those early models a large company either hired some social media “experts” to do the campaign or found some engaged people internally. The rest...
Read more →ComStar, a Cross Functional Organization Model and Strategy for Social Media engagement When companies begin to engage in social media they typically start in the marketing department with some rather tactical marketing campaigns. In those early models a large company either hired some social media “experts” to do the campaign or found some engaged...
Read more →Q: I recently put my business on Twitter. I work for a hotel and the Brand in general does not have a page but individual properties do. Yesterday I received tons of messages and tweets about how angry this customer was at a different property but because we have the same brand name we...
Read more →Silicon Valley Offline Social Get Together – July 21 Please join our friend Julie, who runs an awesome restaurant called Neumanalia in a less so obvious place for a great restaurant: Hayward, CA.Next week Tuesday – July 21, 2009 | 7:30 – 10:00 PMFrench / American Cuisine!!!Spoken Word Need a chance to express yourself?...
Read more →Paypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to struggle with their internal administration and adjusting their business processes to meet customer needs. Company BackgroundPaypal has 160 million customersTheir support centers work shifts and deal with approximately 60,000 support...
Read more →I get more and more of the very same question: “Axel, I finally decided to get into the social media thing, do you have some advice?” OK – too long ago I started from scratch, so everybody please chime in and add to it. 1) Give your engagement a purpose (other than just trying...
Read more →How Teenagers Consume Mediathe report that shook the City | Business | guardian.co.uk” ( This Link ) What is shocking to me: What pretty much everybody is talking about finally shook the British Guardian. More shocking: There is no way to comment on this report. It is electronically “printed” with no way to interact....
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