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- New SocietyI’m not a sociologist yet very engaged in the field through my social media work since many years – see me post how I got involved. I noticed a significant development that I want to share with you. Our society is experiencing one of the greatest evolutionary steps in human history ~3,000 BC. About 5,000 years ago for the first time mankind evolved into a society. Egypt was the birthplace of a society never seen before. Cities were built, trade was created and business developed like never before. ~ 1,800 AD. About 200 years ago mankind went through yet another dramatic change bigger and faster than any change before: Industrialization. Technology came into our everyday lives, transportation of goods and people around the world was all of a sudden possible. Financial wealth of an average worker was as great as a kings rich several hundred years ago. We doubled average live expectancy and cut work load in half. We created technology that wasn’t even part of the most remote fictions. In just 200 years we changed the face of earth more than in the 50,000 years before that. ~ 2010 AD. We already see early signs for yet another dramatic…
- Axel SchultzeMy “official bio” Axel Schultze is founder and CEO of Xeesm Corp. a social business application provider that lets you reach more people faster and helps teams to create a better customer experience. He is also founder of the Social Media Academy providing business focused social media education. Schultze is also author of “Channel Excellence” a comprehensive book about channel management and a frequent speaker at industry events. In 2008 he won the SF Entrepreneur Award. He chaired the SaaS Channel Committee at the SIIA and is advisor of Customer Think, an oline business publication as well as chair of the SocialBusinessOne founders council. Prior to Xeesm, he was founder and CEO of Silicon Valley based BlueRoads, one of the most successful SaaS based Partner Management companies, where he invented a new method of lead distribution and was granted patent 9514997 by the US Patent Office in 2006. Before that he was founder and CEO of Infinigate one of the largest Internet Security provider in Europe, (today over $100 Million in revenue). In 1983 he was co-founder of Computer 2000, the most successful European computer distributor, which grew to $5 Billion in revenue and merged with TechData in 1998. My…
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Developing a social media strategy – prevent flops
495 viewsThe best way to prevent social media flops is to create a sound strategy in the first place. It sounds a lot of work and too much for many small businesses but this model has proven to work even in small organizations: * ASSESSMENTSocial Media …
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Social Media Evolution
356 viewsComStar, a Cross Functional Organization Model and Strategy for Social Media engagement When companies begin to engage in social media they typically start in the marketing department with some rather tactical marketing campaigns. In those early models a large company either hired some social media …
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Spoken Word
357 viewsSilicon Valley Offline Social Get Together – July 21 Please join our friend Julie, who runs an awesome restaurant called Neumanalia in a less so obvious place for a great restaurant: Hayward, CA.Next week Tuesday – July 21, 2009 | 7:30 – 10:00 PMFrench / …
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PayPal Case Study – Social Media Ignorance
453 viewsPaypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to struggle with their internal administration and adjusting their business processes to meet customer needs. Company BackgroundPaypal has 160 million customersTheir support …
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How to start in social media?
424 viewsI get more and more of the very same question: “Axel, I finally decided to get into the social media thing, do you have some advice?” OK – too long ago I started from scratch, so everybody please chime in and add to it. 1) …
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Shocking report – How Teenagers Consume Media
485 viewsHow Teenagers Consume Mediathe report that shook the City | Business | guardian.co.uk” ( This Link ) What is shocking to me: What pretty much everybody is talking about finally shook the British Guardian. More shocking: There is no way to comment on this report. …
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Your Twitter Profile Sucks
254 viewsToo many people wonder why their followership doesn’t work too well, get unfollowed or not followed in the first place. Starting with a good profile seems to be essential: 1) Give your account your real name 2) Have a photo up – any photo as …
