Too many people wonder why their followership doesn’t work too well, get unfollowed or not followed in the first place. Starting with a good profile seems to be essential: 1) Give your account your real name 2) Have a photo up – any photo as long as it is YOU 3) Point people to...
Read more →Thanks again for the great participation in today’s webinar “Social Media – A new Customer Experience Model”.Here are the answers to the questions from all participants: Q: It’s important to be able to respond quickly, honestly and openly in SM environments. Is this affected by the SM team acting as a service entity? Does...
Read more →The real underlying power in Social Media is a new customer experience model. Too many hip “social media campaigns” failed because it was just old ideas blasted into a new world. Too much money was invested in fan pages or online community that became dormant after just 3 or 6 month – or worst...
Read more →The Social Media Academy students of the Leadership Class conducted an exciting exercise where they performed a full social media assessment reviewing Citric’ Online business by applying the four quadrant assessment methodology. The Assessment is done to better understand a corporations social presence in the market. The four elements concern Customers, Brand, Partners and...
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