I love reading – but even more writing

I liked car races – but I loved to race myself. I rarely watched ski competitions, but loved to ski myself. More than any of that I liked to listen to great discussions, but it is my greatest joy to discuss great topics with the smartest people in the world. I believe that is why I love reading, but even more writing. Needless to say, one actually requires the other. A good book can be amazingly inspiring I just need to control myself to not start writing after the first chapter I read. :)

Innovations Paradigm

A 360° view about Innovation

INNOVATIONS PARADIGM gives stunning new insights, methods, examples, and guidance to innovative thinking, and consciously created disruption. The author, Axel Schultze draws from latest discoveries in neuroscience, experiences from top innovators, and research of disruptive business model behavior. He has over 20 years of experience with innovative and disruptive business creation as a Silicon Valley entrepreneur himself and as startup mentor and investor to nearly thousand companies from over 30 nations on all continents. His six years of experience as one of the most successful accelerators showed one of the highest impact efficiencies in the world. Provocative and inspiring: Whatever somebody imagines can be created – Now you know why and how!

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Channel Excellence

Building a highly competitive indirect sales channel

CHANNEL EXCELLENCE reveals insights and provides guidance to leverage global partner networks. The author, Axel Schultze, has over 20 years experience in national and global channel sales development and built one of the largest high tech distribution channels in the world. He describes the core of channel economics and 25 best practices based methodologies including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing and more. The author interviewed and worked with the most influential channel architects around the world and describes the most important stages in indirect sales to create a leading partner network. In this 2nd Edition the book finishes with a highly provoking “Zero Margin Distribution” model, the most disruptive business model since the existing of distribution. The author’s provocative request: Don’t confuse your sales model. Sell exclusively direct or exclusively indirect!

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Rule Crasher

Beginning at nothing, writing new rules

RULE CRASHER  takes quite a radical view on the core success pattern of entrepreneurs. With only 0.007% of the population, entrepreneurs are a very rare species. The book describes mainly the development of an entrepreneurial mindset, what made most of the top companies so successful, leadership aspects of successful founders, and why those entrepreneurs usually are multi millionaires after the first 5 to 7 years after founding.

The book is expected to be published in 2020

Bubble Memory

Magnetic bubble memory Technology, explained


MAGNETIC BUBBLE MEMORY TECHNOLOGY was my very first book. Published in 1981 while I was product manager for the Bubble Memory Technology at Rockwell International. The technology was used in the Space Shuttle and other NASA projects. But it was soon replaced by silicon based non volatile memory chips. The book is no longer available.

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