Wow – 2 month through the US from coast to coast. Yes, this was a very educational, interesting and relaxing tour. Never in my live I had 2 month off – and yes it is hard to get back into business mode. On the other hand this was so helpful to better understand the country, the diverse cultures, peoples, challenges and opportunities. We came back thinking “California is an island”.

Software as a Service is big – in California. But in the rest of the US? We talked probably to more than 100 different folks in Bed & Breakfasts, Hotels, Motels, Restaurants, Gas Stations, Supermarkets, in Parks or elsewhere – not a single person had an idea what Software as a Service is. Hmmm – so how are we doing in terms of SaaS marketing?

We visited computer stores: “What is hot these days?” “Multimedia in any way or shape.” Videos, photos, MP3… Any business around Internet? Cable Modems, better screens, faster machines, a laptop for grandpa. On software? Antivirus programs. Microsoft? Hmm don’t know nothing hot.

Now we are back and totally recharged