The startup world is growing at phenomenal rates across the globe. Opportunities are plentiful, and there is so much to innovate and improve that almost all founders have a huge chance to get their business taken off. Yet less than 10% make it – and with the growing number of startups, the success rate declines. People learn to read, write, calculate, learn about history, biology and philosophy. Yet, no school on earth teaches what entrepreneurship really means, how an innovative idea gets created and how such innovation is successfully brought to market. The author, a five-time entrepreneur, is not claiming to have an all-encompassing answer – but tries to answer the most burning questions of young founders.
This book is about what the most notable founders did or do to build a disruptive, global, billion-dollar company in nearly no time – no matter where they came from, no matter what school they visited, and who their parents were. It’s about the traits most entrepreneurs have in common. It’s about breaking the rules, ignoring what was or is, and relentlessly creating a new future