Since long time a car that I really like
Yes, it is a luxury car. Yet, there is nothing wrong with it. It’s an all electric car with a great deal of environmentally friendly material. If the next generation entrepreneurs like this car as the trophy for building millions of jobs in emerging and developing countries, they more then deserve a bonus like that. Gorden Wagener @WagenerGorden is the man. He and his amazing team made it happen. Now I only hope the the company is bold enough to make a new history with this car. It’s a hybrid – no not hybrid engine, it’s a future luxury design car with a future sustainability architecture in mind.  Give the team a round of applause.



Advanced Entrepreneurship

OK,  you’ve had an idea, you filled in your business model canvas template, wrote a business plan using other templates, you experimented with all kinds of ideas and ways to run your startup. You probably pivoted many times and did everything you learned at school. Great.

Now trough all this away and start building your real businesses. Create a highly compelling vision that attracts top talents you would never get otherwise, attract customers and partners and also investors. Create a robust and disrupting business model followed by an aggressive go-to-market strategy. Stop pivoting, Drive an insane growth curve at all cost – speed is more important than perfection. Disrupt yourself and everything all the helpful instructors and mentors told you. Welcome to advanced entrepreneurship.

Enjoy this podcast – advanced Entrepreneurship in 20 Minutes.


I was struct the other day when I looked at the ways how AlphaGO, the GO playing AI based computer is actually working. It immediately resonated with a thought that I had years ago about the human imperfection and its results.

Now – GO is a game that is over 1,000 years old not really really complex but its permutation of moves is said to be larger than we have atoms in the observable universe. Well not sure this is really ‘accurate’ but it gives us the idea.

Related image

Image by Google Deepmind

In order to play GO a computer would need until the end of time to calculate every possible move. In order to solve this puzzle, alphaGo went through a series of more obvious moves, then calculated the probability to win for each move and took the one with the highest probability. Far from being perfect but a reasonable way. But this has HUGE implications. It now tells us that some actions of any computer that could not be computed to perfection, are possible but with a certain degree of imperfection.

Imperfection as a result of time

If we let a computer draw a realistic 3D image of the observable Universe we have two options. Making it accurate and have it ready for future generations in a thousand years or so. Or make it pretty realistic and have us look at it in a few months. Obviously the one we can actually look at would not be perfect but pretty OK.

I guess we have to make ourselves familiar with imperfection far beyond seeing it as a failure or error. Humans are imperfect. But that imperfection is actually a quality. It is the quality life itself has defined. Evolution, mutation and variance is a result of imperfection or vice versa. A perfect human would either be alone or has billions of exact copies, no more development. It would make absolutely no sense. So if imperfection is the root cause of evolution or the other way around is interesting because we will end of with an instant existence of a perfect “whatever”. But that is not possible. Imperfection is actually the very basis why we EXIST. We are on a trajectory of an evolution seeking perfection. And now learning that imperfection is not only the starting point but part of our evolution all along.

The best way to learn is making mistakes. ‘Fail and fail fast’ is a saying every entrepreneur knows. A piece of software that works immediately after the first test is the most uncomfortable feeling for the software developer. Imperfection is the hand rail of our forward trajectory. I guess we need to learn way more about imperfection to better comprehend its full implication.




Take five chimpanzees. Put them in a big cage. Suspend some bananas from the roof of the cage and provide the chimpanzees with a stepladder. NOW – add a proximity detector, so that when a chimp goes near the banana, a water hose opens and the whole cage is thoroughly soaked.

Soon, the chimps learn that the bananas and the stepladder are best ignored.

Now remove one chimp, and replace it with a fresh one. That chimp knows nothing about the hoses. He sees the banana, notices the stepladder, and because he is a smart primate, he envisions himself stepping on the stepladder to reach the bananas. The moment he is trying to grab the stepladder… the four other chimps spring on him and beat him squarely. He soon learns to ignore the stepladder.

Then, remove another chimp and replace it with a fresh one. The scenario occurs again; when he grabs the stepladder, he gets mauled by the four other chimps — yes, including the previous “fresh” chimp. He has integrated the notion of “thou shall not touch the stepladder”.

Iterate. After some operations, you have five chimps who are ready to punch any chimp who would dare touching the stepladder — and none of them knows why.

  • We fight against same sex marriage, only because we get beaten from somebody who is telling us that this is bad.
  • We send our sons and daughters to war only because somebody telling us that war is for freedom – even if 100,000 die
  • We buy products on black Friday because somebody tells us: that day things which are otherwise more expensive are now magically cheap
  • We support “No child left behind”, not even wondering if now all children are behind

We don’t like the nay sayer (and I do too) but is there a risk to become too much of a follower?


There are people who live to fulfill their bucket list – I live to keep adding to it :)

My Bucket list part 1 (Done)

Ski down at least 5 different black slopes in the Alps
Build my own house
Own a Yacht
Write a book
Plant a tree
Have kids
See them do what they want to do
Become a CEO of my own company
Drive to Monaco in my own Ferrari
Drive an original BMW M1 through Switzerland
Sail down the pacific west coast
Fly over the crater of Mt. Kilimanjaro
Stay for a few days in a camp in Masai Mara National Park
Catch a snake
Travel with my best friends and go crazy
Camel back ride into Sahara and stay one night in the desert
Travel around the glob
Have the wildest nights I can imagine
Windsurf on a lake of ice sheets
See all my kids completely autonomous and do what they love to do
Travel the US by car from coast to coast and back
Have Kanguruh filet in Australia
Become a millionaire

My Bucket list part 2 (Still open)

Sail through Panama Canal
Sail through the entire Mediterranean sea for one year
Turn much older than anybody can believe today
Have a sea food feast on board XeeOne with my wife in the carribean
Make a movie
Help one entrepreneur a year to fulfill his or her dream
Having lived for a while on every continent
Design and architect an all new house
Have a great bottle of wine in Bordeaux
Mary my wife in 2020
Never really be a grown-up
Build an institution helping others to be as successful as they can imagine
Never stop adding to this list :)



This is a gallery, created with the default WordPress Gallery Option. The Image size of gallery pics is set automatically when the theme is activated, all you have to do then is to insert a gallery with a max of 7 columns to make it look like the one below…

Gallery with Preview

Small Thumb Gallery

You can choose which Preview Image size you want to display and also how many thumbnails should be displayed within one row. Also notice the subtle animation effect that starts once the visitors screen has reached the Galleries, to draw his attention :)

Bigger Gallery with Preview

Black Friday starts and people get in lines for hours, trample other to death and buy stuff they don’t need – all because they believe they get a deal of a life time.
50% off has many meanings:
1) That shop is ripping you off the rest of the year
2) It was produced to be 50% of the original quality
3) The product is so bad no one else wants it
4) They added 100% to give 50%
and probably a few other meanings. Read more

My grammar is terrible and my typos not acceptable – I know.

End of the last century we moved to California. My verbal English was OK but my writing was not. But I have to admit that my German is not much better and nor is my French. My Latin is pretty rusty too and so is my Italian.

Albert Einstein a Swiss guy you may have heard of, also once was dismissed because of his bad grammar. So there are people who are very good in art, math, abstract thinking, visionary, handy craft work… writing was never my strength.

It is not lack of respect for the audience, but a lack of brain cells that are focused on grammatical accuracy. I would never consider myself a professional writer – despite the fact I published two books.

I had to decide:
A) I hire a public relations professional who does my writing and prepare my speeches

B) I accept to be dismissed by some but remain authentic for the others.

I decided for the latter one for one reason: It was the suggestion of the most relevant readers of my blog.

My wife suggested: Those who find a mistake should be able to keep it ;)

“Axel, your typos and grammar suck” – I know.

To be honest, it depressed me every time I wrote something and needed to get somebody else review it and rewrite it. Then I found this, on a wall of my car mechanic:

Cna yuo raed tihs? Olny 55 plepoe out of 100 can.

i cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are,the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit apboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef,but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuot slpeling was ipmorantt! if you can raed tihs you unredtsand erevyithng esle I write.

Können sie das lesen?

55 prozent können es tatsächlich lesen

Ich knnote es nchit gaulben als ich es zum ertsen mal gleeesn hbae. Es war auf eglinsch und ich hbae es heir aufs dteusche üerbtsezt. Zuästzlchie eschrwenriss für den rechstscheirb faantkier: hpautrwöter hbae ich keiln gscherbieen – totrzedm kien pobrelm.

Die phomeennale lsteigsufäghkieit usrenes gherins, wie in eienr fschorugnsraebit der Cmabrigde Uinervtisy bschireeben, elaubrt es uns tetxe wie disee zu lseen acuh wnen die bstuchaben alle vedrehrt snid. Das eiznig wchiitge ist dass leidlgilch der afanngs und ednbchutasbe rchitig palietzrt sind. Der rset kann kploemtt vderreht sien und doch knnöen es die mhereiht der meschnen es leesn. Es liegt draan dass das mschneliche ghiren nicht bchuastbe für bsuchtabe lsiet sodner gazne wröter als sloche. Uglnaulbich oder?

Wenn Sie es nicht lesen können, ist es auch kein Problem. So einen Text werden Sie nur sehr selten finden, aber vielleicht meine Schreibfehler als vernachlässigbar ansehen. :)

Gnaz bsonedres itneraessnt wedren es deijneigen fniden die scih üebr jdeen rchetscheirbfheler aurgrfen. Und heir ist der gurnd: Slchoe lseer hbaen mseit wneig inetrssee am ihnlat und snid sher auf die scheirbwseie foukseirt. Das wdieeurm knan dneen die ihnalte tanrsprotieern wlloen rleatvie eagl sien. :)


I’m not a sociologist yet very engaged in the field through my social media work since many years – see me post how I got involved. I noticed a significant development that I want to share with you.

Our society is experiencing one of the greatest evolutionary steps in human history

Society_1~3,000 BC. About 5,000 years ago for the first time mankind evolved into a society. Egypt was the birthplace of a society never seen before. Cities were built, trade was created and business developed like never before.

Society_2~ 1,800 AD. About 200 years ago mankind went through yet another dramatic change bigger and faster than any change before: Industrialization. Technology came into our everyday lives, transportation of goods and people around the world was all of a sudden possible. Financial wealth of an average worker was as great as a kings rich several hundred years ago. We doubled average live expectancy and cut work load in half. We created technology that wasn’t even part of the most remote fictions. In just 200 years we changed the face of earth more than in the 50,000 years before that.

Society_3~ 2010 AD. We already see early signs for yet another dramatic change. This time it is not trade development or technology but a major social shift. In the next 2-5 years our economy will be affected by that change more than through technology in the past. “Democratization of influence” accessibility to nearly “Omnipresent connectedness” and “Direct Access to Experience” (not only expertise) is providing our modern society a tectonic shift that, in my opinion, has an equal magnitude than our technology development a few hundred years ago. Almost everybody can gain “connections” that just a few years ago was a privilege of  the top educated people or best connected business executives just 5 years ago. We already experience that business negotiation on all levels change faster than many people realize. Our society is on the verge to yet another major change.

Social Capital Development

While “connections” were a rare privilege for the top 10,000 people in the world, “connections” become a commodity. While trust was an attribute of a person to person relationship, trust will have a new dimension in just the very near future. The most fascinating aspect of this change can be seen in twitter and active social communities. Generation Y is not only much faster in SMS and IMing messages, that generation developed a sense for the relationships they develop, not existing in the older generations. People 30 and older mostly need personal face to face meetings to judge and understand the social relationships they are having. They need to reed the body language in a negotiation in order to navigate their behavior. That is limiting those people to only a small range of connections and a very limited number of negotiations. British anthropologist Robin Dunbar introduced “Dunbar’s number” and assumed that our neocortex is responsible for limiting social relationships to about 150. But since the invention of the wheel – mankind is not giving up because of any physical or now social limitations.

From overcoming physical limitations to overcome social limitations

The industrial revolution was essentially about overcoming our physical limitations. What began in Europe in the late 1700’s spread like wildfire over most parts of the western world. With the process of overcomming our social militations (Dunbar’s Number) this time the revolution started in the US and has the potential to radically change the face of our society. Not only that tools will allow us to maintain 10 times as many relationships, our social evolution will help us develop the skills to use those tools to make those substantiually bigger number of relationships as deep and valualble as the small numbers we were limited to before.

The new social divide

We had the two or three class societies in the past. And it looks like that class building is a law in nature. Despite our effort to help all people in our respective cultures to equally thrive. Nature seem to keep a balance through classes and continues to stick to it’s “survival of the fittest”  rule. The Social Revolution is no difference. While companies, teams and individuals thrive by applying the new tools and develop a new attitude and behavioral pattern – many stick to the old paradigm, argue that nothing is new and it will go away. The biggest difference to the past revolutions in technology is that this evolution is not a piece of equipment somebody can buy – even later in the game. A person who rejected the use of a computer for the longest time, can buy a computer today, take a few lessons and use it. In contrast to a person who rejected the idea of social media, who can create a profile at any given time but that doesn’t give that person a social network, that person has to build it. That person can’t just buy reputation or trust – it needs to be built over time. That person can’t just buy a history of contribution to the social ecosystem – whether it’s good or bad – it’s not even possible. The new social divide is just about to develop and will widen in the next 5 years. And like the technology divide in the early 1900’s The social divide will affect not only individuals but the companies those individuals are working with.

The Next Value Shift

Anything money can’t buy has become an invaluable asset. So far we only know true love and time. Everything else can be purchased, if not now then we can at least imagine we will be able to buy it soon, like health. No connectedness and reputation are other things we can’t buy. And as I pointed out above it is gaining significantly in value.  As we understood that time is money we will recognize that online reputation is money too. What does that mean? Very simply speaking: Money is getting quite a competition. Now money was a big deal because it changed the way we were able to trade things. But with time and reputation coming in we simply have alternatives to trade things. Today this may sound very scifi or esoteric – but that’s no different than telling people in 2003 when we started with LinkedIn that LinkedIn will rule large parts of the business network world.



Why I do what I do

I really get excited by creating something and bringing it forward. I always found it extremely satisfactory when I did something that looked like impossible and then other people found it very valuable. Being “wired” that way becoming an entrepreneur was an obvious choice – there I could simply do what I love. In all the companies I ran, I was trying to inspire people to do what they love and get to a level they could not see being able to achieve. I relax the most when I have time to sail on the ocean or lately put all my thoughts in order and store them like a book. I very much enjoy being a world citizen, calling planet Earth home and paradise.

Other than that I follow my primary mantra:
“I do what I love and connect with people who love what I do”


Axel Schultze has been involved in the IT industry all his life. After a very steep career at Rockwell International he turned into an entrepreneur, founding and growing a number of very successful technology companies. Today Axel and his wives are chairing the World Innovations Forum, which they founded in 2019. It’s a Swiss based foundation (NGO) with the vision to stimulate prosperity for all nations based on Innovation & Entrepreneurship. Helping entrepreneurs in developing and emerging countries to thrive, create jobs and make economy defining contributions to the nation. He ran Society3, a San Francisco based accelerator that is merged into the World Innovations Forum.

He is a published author, patent holder, was named one of the globally most influential startup accelerators in 2015, won the SF Entrepreneur Award in 2008, chaired the SaaS Channel Committee at the SIIA (Software & Information Industry Association), was an early adviser of LinkedIn in 2003, one of the first executives authoring a blog, and an early beta user of Twitter. Living almost 20 years in Silicon Valley, he was one of the very early people shaping the SaaS Industry, later the Social Media Industry.

2001 Founder & CEO of Silicon Valley based BlueRoads a partner management software. Funded by The Angels Forum, then venture funded by Eldorado Ventures, Cardinal Ventures and Arrow Path. Named most successful channel management company in 2006. Exit in 2007. 
1997 Pioneered equity based crowdfunding with – Exit in 2001. 
1996 Founder & CEO Infinigate, Leading European IT security provider. Funded through private placement with first equity crowdfunding platform Webstock. Today $500 Million in revenue. 
1983 Founder & CEO Computer 2000 a $5 Billion high tech distributor. VC Funded by Deutsche Bank WFG. IPO in 1996 as 3rd largest tech distributor in the world. Merged with Tech Data at $5 Billion in revenue.

You find more details on LinkedIn: http://www’


Schultze WappenI once started to traced back my family origin. After some two years I made it back to 1609. It was an interesting ride through history. The most interesting discovery was, that entrepreneurship seems to be in my DNA. My grandfather founded an aluminum manufacturing plant after he founded a leather production company. My great grandfather owned a coffee production company and his father had a wood furniture company. Also his father did something different; he owned a hotel – or what ever it was called in 1700. Going farther back was difficult enough to get names and birth dates, I found the names of the 10 or 12 children but not exactly the job they had. Family stories say, that on the 1600’s one has been the mayor from Hannover (Germany). The name Schultze = Mayor, and the horse in our family shield is actually the horse of the state of ‘Niedersachsen’.

Selected References

“When Axel founded C2000 he changed the world in Europe’s IT-World both for customers and manufacturers. His visionary approach to facilitate the flow of goods from manufacturer through channel to end user boosted the whole industry. He helped building up the IT-world as we know it today to great extent. He is focused, customer-oriented and – which is not less important- he was always fun to work with.” January 23, 2004
Bernd Koch
Former CEO of Schneider & Koch, working with Axel at Computer 2000

“It is clear that Axel is a forward thinking individual that understands selling technology through the channel. He is also a leader and visionary when it comes to delivering Software as a Service. You can’t go wrong following Axel as he continues to create new solutions and markets.” April 26, 2006
Garth Oliveria
was with a reseller using BlueRoads

“Axel was fundamental in driving C2000 to become the acknowledged leader in IT distribution in Europe. His innovative marketing and sales programs set the standard in creating awareness and professionalism for distributors. I admired his work to such an extent that I eventually joined C2000 myself and later joined Axel in two other companies.” January 27, 2004
Steve DeWindt
was with Intel’s PCEO division responsible for international sales when working with Axel at Computer 2000

“Axel is one of the most visionary and innovative persons I had the opportunity to meet. His open-minded business approach and the freedom he gives his employees was the reason to start working for him. I hardly ever learned so much from any person I worked with and still benefit from these years of learning and gaining experience. April 3, 2007
Achim B.C. Karpf, COO/Business Unit Manager, Infinigate AG
reported to Axel at Infinigate AG

“Axel is a true innovator and visionary and with his deep channel experience has been able to create not only a product /company but more importantly a new way of doing things in the channel. His hands on and lead-by-example style of management makes him easy to work with as a CEO and easy to learn from as a mentor.” November 23, 2005
Puneet Arora, VP Corporate Sales,

“Axel has boundless energy, entrepreneurial vision and a true passion for advancing the channel. As a leader, I find him to be the perfect combination of visionary, mentor, and champion. Axel is the type of leader that people have confidence in and want to overachieve for, and he is a top-notch human being.” November 10, 2005
Kurt Keesy, Director of Marketing, BlueRoads
worked indirectly for Axel at BlueRoads Corp.

“Axel’s knowledge of the Channels space is unsurpassed in the industry – In my 3 1/2 years working with Blue Roads, during my tenure with Cisco, he was able to clearly articulate channel partner behavior and help design solutions that no other products can address. I would work with Axel again, at the earliest opportunity.” November 10, 2005
Gil Ben-Dov
was with Cisco when working with Axel at BlueRoads Corp.

“It’s an honor and education working under Axel’s leadership. As founder, Axel chose the best people, created the right environment, and instilled good values; making BlueRoads a creative and immensely productive workplace where we are proud of what we accomplish together.” November 14, 2005
Christine Diamond
worked indirectly for Axel at BlueRoads Corp.

“Axel is a true visionary of the channel management arena, and over the last several years the BlueRoads product roadmap has perfectly aligned with the evolving needs of companies requiring solutions to optimize channel management performance. Axel is a thought leader in the channel management arena.” November 12, 2005
Louis Columbus
was an analyst at AMR research when working with Axel at BlueRoads Corp.

“Axel’s ability to be one-step ahead of Channel market is unparalleled. He has not only formulated a vision for what solution is needed for Channel customers, but he has been instrumental in ensuring indirect channel customer success for some of the largest corporations in the world. His passion coupled with his energy and experience has cemented BlueRoads as a leader in the Channel CRM market.” November 10, 2005
Paul Nagy
reported to Axel at BlueRoads Corp.

“Axel is a dynamic executive with vision and ability to execute that vision. His company/product is solving an age old problem of “how to manage an in-direct channel”. I would urge anyone involved in channel management to get to know Axel and his company.” November 10, 2005
Doug Barre
Former COO Borland.

“Axel Schultze is truly one of the leaders in our industry and in the channel. His understanding of the channel is superior and is reflected in the software and services that BlueRoads offers. He takes time to understand the business and offered Hitachi a real-world perspective on the channel and making the relationship with partners most effective.” November 10, 2005
Charlie Wallace
was responsible for channels at Hitachi Data Systems when working with Axel

“Axel is one of the most innovating and inspirational persons I have got the opportunity to work with. Axel was indeed the driving force while creating a powerful corporate positioning and an International team, a pure business enabler empowering the Channel and our customers.” November 10, 2005
Jonas Barle
Territory manager, Epicor Sweden

“Axel is an entrepreneur who knows what it takes to succeed: customer focus. And his winning team is just as passionate about their customers. They’re flexible without loss of effectiveness. They’re quick-paced without loss of thoroughness or quality. And they get the job done. They got us the ROI we were so hungry for! And they did so because their leader was as interested in our success as we were.” August 19, 2005
Arturo F MuñozDirector, Global Database Marketing, Hitachi Data Systems, was Axel’s client

“It’s been my pleasure to work with Axel over the past 2 years. I deal with many CEO’s/business leaders, but Axel brings something special to the table; he’s driven to solve real business problems and understands his customers’ pain. His razor-like focus on customer care ensures he delivers to the highest of expectations. His integrity is solid; he won’t let you down.” January 23, 2004
Dawn Block,
was a consultant to Axel at BlueRoads Corp.

“I have known Axel twenty years; initially when he founded Computer 2000 and grew it to be the largest PC products distributor in Europe; attributing to his management skills and expertise of reseller channels and international markets. Axel’s successes and visionary abilities enabled him to pull together resources and attract key customers for rapid growth in his businesses.” December 8, 2003
Thomas Hong, CEO at Board of CEOs

“I know Axel as an top professional executive and a visionary entrepreneur who has the right touch to enhance business and motivate the people for it. I dealt with him in the EMEA IT business and was impressed by his expertise of the international sales channel.” December 21, 2003
Peter De Prins
was with Allaire when working with Axel at Infinigate AG

“I first worked with Axel while he was getting Infinigate started. His existing reputation as a business leader, and someone who understood markets in transformation, attracted Allaire to working with him as a key partner in expanding our business internationally. Over the years, Axel showed a keen understanding of Internet technology and the shifts it would drive in the software business.” December 7, 2003
Jeremy Allaire
Founder and CEO of Allaire Software

“I first meet Axel 1983 when he just founded Computer 2000. He is a true visionary and has always been in front of the IT industry in founding the first global IT distributor in Europe, and the first Internet distributor in Europe. He is a brilliant marketing strategist, a strong leader and a great personality. He is very focused in turning ideas into real business.” 3/26, 2004
Dieter Kondek
CEO Agent VI

“Axel, along with his partners, founded and built one of the most successful computer and software distribution businesses in Europe during the 80’s and into the 90’s. He is of the highest integrity and has a keen sense of creativity. In fact, we have done business together twice now and are working together on our third project over a 20 year period.” January 28, 2004
Chuck Digate, Former CEO Convoge

“I know Axel since the early days of PC productivity software, when productivity actually meant what the word implies!! Computer 2000 became the first partner for Lotus in Germany. Axel was instrumental in winning the Lotus account and building C2000 into the largest European IT distributor. I enjoyed working with him and would have no hesitation in recommending him” January 27, 2004
Irfan Salim
was with Lotus Development when working with Axel at Computer 2000

“I have worked with Axel for twenty five years. Axel is a pioneer and visionary in the field of distribution and channel management. All manufacturers needed Computer 2000 to be their channel partner to penetrate the European market. Axel was particularly insightful determining which industries and products to target for maximum growth and profitability. Gene Hellar CEO, Prima International” December 18, 2003
Gene Hellar
CEO Prima International when working with Axel at Computer 2000


Yahoo is up for sale. Microsoft has a tradition: You mess with them twice they never talk to you a third time. Would Google buy Yahoo? No. Who else? SAP? Not a fit, not happening. Oracle? Hmmmm – let’s think about that one.

Oracle just bought Sun and turning Sun into a cloud computing power house. Probably rearrange the software part, integrating professional services, shutting down MySQL, and decommissioning the hardware box sales over time.

Now – Oracle is thinking Social-CRM, they have a cool online community, they are very much SaaS and Web 2.0 aware (even if they don’t produce yet). While maintaining their existing enterprise business, they will migrate carefully into the networked world – built from ground up on: yes, their own cloud.

The first meaningful application: Search. A search server farm is a cloud on its own. So here is a fit too. Oracle is bold and crazy enough to pull this off.

Oracle could even become the SaaS, Search, Social Web cloud provider for their own acquisitions plus the rest who is out there.

The benefit for the users? Huge. Oracle is the last company that would build an advertising based business model. Hence search may become a whole new user experience.

Search is over 10 years old and there was zero progress for the user – only for the advertiser. We still struggle with 10,000,000,000 search results generated in 0.0007 seconds. We still have no structured search, we still have no geo based search, we still have no social search, we still have no crowed search, we still have no ranking, selection or filter based search, we still have no…. – Simply there is zero evolution in the single most used software application on the planet. Right?

I would even pay 10$ per year for a search that does a good job. With a billion users that is $10 Billion per year.

And that is just the obvious beginning….

Strike – done – we will see.

Axel Schultze


With the beginning of the new year and changes in the blog software I’m experimenting with a new Blog for Xeequa and updating this blog. The new software for Blogger is pretty cool – B U T as I converted it to the new format I guess I lost a lot of the old customizations such as the Technorati Links, Feedburner Links etc. Oh well…

Please visit also my new blog which is


Wow – 2 month through the US from coast to coast. Yes, this was a very educational, interesting and relaxing tour. Never in my live I had 2 month off – and yes it is hard to get back into business mode. On the other hand this was so helpful to better understand the country, the diverse cultures, peoples, challenges and opportunities. We came back thinking “California is an island”.

Software as a Service is big – in California. But in the rest of the US? We talked probably to more than 100 different folks in Bed & Breakfasts, Hotels, Motels, Restaurants, Gas Stations, Supermarkets, in Parks or elsewhere – not a single person had an idea what Software as a Service is. Hmmm – so how are we doing in terms of SaaS marketing?

We visited computer stores: “What is hot these days?” “Multimedia in any way or shape.” Videos, photos, MP3… Any business around Internet? Cable Modems, better screens, faster machines, a laptop for grandpa. On software? Antivirus programs. Microsoft? Hmm don’t know nothing hot.

Now we are back and totally recharged