Speaker Profile

Captivating, stimulating, engaging

Axel Schultze

Founder and CEO of BlueCallom Corp. and Founder of the World Innovations Forum Foundation.  A highly engaging executive, with exceptional entrepreneurial experience, and an undisputed visionary. He always thinks beyond the normal. He is a rules breaker, without breaking the law, and a notorious disrupter.

“I enjoy the fact that I have no more than 7 years experience in anything. More would cause too much effort to re-train my neural connections.” :)

For the next 7 years, I’m entering again a new experience world: Neuroscience. Like the technology revolution before, the discoveries and understanding of how our brain works, will – again – change our lives more radically than anything before.

Areas of Expertise

After a few years of research, Axel Schultze saw a connection between recent discoveries in neuroscience and the unanswered question “how is our brain creating ideas”. Understanding that the brain cannot create any idea but compose past experiences into new experience models, he devoted all his time to understand the brain’s behavior when composing such ideas. He compared his own ideation processes of the past, those of the startups he helped get innovative with today’s discoveries from the neuroscience field and could develop a behavioral pattern that led to the Deep Innovation Design method. Recognizing that we are just scratching the surface of neuro ideation as a method, it seems like an amazing starting point that already showed almost immediate successes. Today Neuro Ideation is a core methodology to unfold innovative ideas in a 3-5 weeks process. While it seems an epic process compared to 60 minutes of brainstorming – brainstorming never created disruptive innovation.

1983 he disrupted the global distribution business model by creating a new business model that exclusively sold through authorized sales partners. What’s standard today was perceived to be impossible back then. His startup, Computer 2000 bypassed soon multi-hundred million $ international distributors with only $25,000 seed capital. 10 years later Computer 2000 grew to $5 Billion in revenue, by far the largest technology distributor in Europe and the third-largest in the world.

1996 he founded Infinigate, the first “Value Added Distributor” a hybrid business model between high volume product distribution and a service organization that delivers services and education for highly complex products. What was thought to be impossible, is today’s largest high-end cyber-security provider in Europe.

1997 he built the first digital stock exchange in the world. He was the first to bring the concept of disruption to the financial services industry. He sold the company to the largest financial brokerage business in Germany in order to focus on Infinigate.

2001 he started BlueRoads with a back than disruptive Software as a Service model. He architected the first “multi-tenant networked architecture” paving the way for multi-channel software as a service solution. He exited BlueRoads in 2007 and retired, helping young entrepreneurs to thrive.

2016 he began to research the act of innovation in greater detail to help startups become more innovative. He began to successfully form methods for disruptive business model development.  In 2019 Axel and his wife founded the World Innovations Forum and in 2020 BlueCallom with the purpose to apply neuroscience to the act of innovation.

Axel Schultze was founding, scaling, and successfully exiting four companies, the biggest grew to $5 Billion in revenue. All four were highly innovative and had disruptive business models. Thereafter he and his wife began helping hundreds if not thousands of entrepreneurs from 30+ countries, to better understand the concepts of entrepreneurship, building dream teams, creating unique solutions, bringing them to market, and becoming a contributor to their county’s economy and prosperity. Living most of his entrepreneurial life in Silicon Valley, he became a top expert in entrepreneurship.

Short Biography

Full Bio below

Axel Schultze is the founder and CEO of BlueCallom Corp. and the chairman of the World Innovations Forum Foundation. A very successful four times entrepreneur with four exits, one IPOed. Axel is a published author, patent holder, was named one of the globally most influential startup accelerators in 2015, won the SF Entrepreneur Award in 2008, and an early adviser of LinkedIn. With the experience of building highly innovative and disruptive businesses, in 2016 he began to research how our brain is composing and processing those innovative ideas. In 2020 he formed the Deep Innovation Design model and helping business leaders to replace empirical and accidental attempts to innovate with a strategic method to get to innovation in less than 40 days.

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Full biography

Axel Schultze is the founder and CEO of BlueCallom Corp and also Chairman of the Board of Trustees in the World Innovations Forum Foundation, a Swiss-based Innovation & Entrepreneurship development organization (non-profit). He lived most of his business life in Silicon Valley and after retirement in 2014, he helped startups thrive and get more innovative, and grow beyond their own perceived limits. He was a very successful four times entrepreneur with four exits, one IPOed. He founded Silicon Valley based BlueRoads, one of the most successful Channel Management Software companies. In the late 90’s he created the world’s first digital stock exchange Webstock. With the inception of the Internet,  he was founder and CEO of Infinigate one of the largest IT Cyber Security providers in Europe, (today over $750 Million in revenue). In 1983 he founded  Computer 2000, the third-largest technology distributor in the world, which grew to $5 Billion in revenue and merged with TechData in 1998, today $37 Billion in revenue.

Axel is a published author, was granted patent 9514997 for lead management, by the US Patent Office, was named one of the globally most influential startup accelerators in 2015, won the SF Entrepreneur Award in 2008. He chaired the SaaS Channel Committee at the Software & Information Industry Association (SIIA), was an early adviser of LinkedIn in 2003 one of the first executives authoring a blog.

After founding 4 highly innovative and two very disruptive businesses. he began to research how innovation is created and how one can help others to be more innovative. In 2020 he formed the Deep Innovation Design Method and helped architect the BlueCallom Innovation Design Technology platform

Speaking Engagements

Axel Schultze held countless keynotes and other speaking engagements. Here are some of the TV and Keynote speech engagements:

  • TEDx Talk, Wonders of the innovative mind, 2020
  • Opening Keynote at Techfest Vietnam, 2019
  • TEDx Talk, University of Arts and Applied Science Lucerne, 2019
  • Keynotes, at various entrepreneurship events in Asia, 2018
  • Keynote, World Tourism Forum, Lucerne, 2017
  • Keynote, HighTech Venture Days, Dresden, 2015
  • Panelist, Munich Startup Festival 2015
  • Panelist, Capitals Business Circle, Berlin, 2014
  • Keynote, Thought Leadership Live, Palo Alto, CA 2014
  • Keynote, IOT Conference, San Francisco, CA 2014
  • Keynote, Silicon Valley Crowdfunding, San Mateo, CA 2013
  • Keynote at Digital Agenda 2012, Brussels – European Commission, 2012
  • Keynote at ITAC 2010, Melbourne, Australia, 2010
  • TV Interviews at Bloomberg, 1998
  • Keynote at Microsoft Partner conference, 1997

Countless speeches and keynotes at tech conferences

Engaging Axel

Keynote, Panelist

Innovation Management, Deep Innovation Design, Design Thinking, Neuro Ideation and Entrepreneurship, Venture Investing, Artificial Intelligence Impact, Indirect Channel Management.

Financial Controller Academy Gauting
Controllers Diploma

Management School Bad Harzburg
Marketing Strategies

University of Stuttgart / Institute for Plasma Physics
Electronic Engineering


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Please send us a message to:  engaging at axelschultze com