APPLIED NEUROSCIENCE IN INNOVATION
After a few years of research, Axel Schultze saw a connection between recent discoveries in neuroscience and the unanswered question, “how is our brain creating ideas.” Understanding that the brain cannot create any idea but compose past experiences into new experience models, he devoted all his time to understanding the brain’s behavior when composing such ideas. He compared his own ideation processes of the past and those of the startups he helped get innovative with today’s discoveries in the neuroscience field. He could develop a behavioral pattern that led to the Deep Innovation Design method. Recognizing that we are just scratching the surface of neuro ideation as a method, it seems like a fantastic starting point that already showed almost immediate successes. Today Neuro Ideation is a core methodology to unfold innovative ideas in 3-5 weeks. At the same time, it seems an epic process compared to 60 minutes of brainstorming – brainstorming has yet to create disruptive innovation.
INNOVATION & DISRUPTION BACKGROUND
1983 he disrupted the global distribution business model by creating a new business model that exclusively sold through authorized sales partners. What’s standard today was perceived to be impossible back then. His startup, Computer 2000, soon bypassed multi-hundred million $ international distributors with only $25,000 in seed capital. Ten years later, Computer 2000 grew to $5 Billion in revenue, by far the most prominent technology distributor in Europe and the third-largest in the world.
1996 he founded Infinigate, the first “Value Added Distributor,” a hybrid business model between high-volume product distribution and a service organization that delivers services and education for highly complex products. What was thought impossible is today’s largest high-end cyber-security provider in Europe.
1997 he built the first digital stock exchange in the world. He was the first to bring the concept of disruption to the financial services industry. He sold the company to the most prominent financial brokerage business in Germany to focus on Infinigate.
2001 he started BlueRoads with a back than disruptive Software as a Service model. He architected the first “multi-tenant networked architecture,” paving the way for multi-channel software as a service solution. He exited BlueRoads in 2007 and retired, helping young entrepreneurs to thrive.
2016 he began to research the act of innovation in greater detail to help startups become more innovative. He began to form methods for disruptive business model development successfully. In 2019 Axel and his wife founded the World Innovations Forum, and in 2020 BlueCallom applied neuroscience to the act of innovation.
Axel Schultze was founding, scaling, and successfully exiting four companies; the biggest grew to $5 Billion in revenue. All four were highly innovative and had disruptive business models. After that he and his wife began helping hundreds if not thousands of entrepreneurs from 30+ countries to better understand the concepts of entrepreneurship, building dream teams, creating unique solutions, bringing them to market, and becoming a contributor to their county’s economy and prosperity. Living most of his entrepreneurial life in Silicon Valley, he became a top expert in entrepreneurship.