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Did you ever had these issues:
– Like to get more than one URL into Twitter?
– Wonder how many places to list on your email signature?
– Need to decide what to list on your business card?
– Need to make a change and update 25 different places?

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In XeeSM you have all your most current social networks, blog, communities. Such as LinkedIn, Twitter, Facebook, YouTube, SlideShare, Blog, Website, Wiki… And if you have to change something, you do it one time in XeeSM and don’t need to update all the other places.

Please check it out and let us know what you think

Axel

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The social web has been explored and rapidly taken over by the business world. What was limited to a social marketing campaign just a year ago to make some cool noise for coffee, skittles or a new blender is today strategically dissected.

The social media rock stars who do a few campaign masterpieces are finding new competition from business process savvy consultants who take social media way beyond the campaign level on the marketing side.

Social Media in product marketing and product design plays a wildly important role. Co-creation is the known buzzword, listening to customers and building the right next-generation product the executable part of it. Social media empowered support organizations leverage engaged users and support the “user support user” paradigm through social media in a whole new way.

Logistics and procurement departments conquer old supply chain problems such as customer buying trends and customer purchase behavior with social media where social web analytics serve as a much more precise early warning systems than anything we had in the past.

While LinkedIn is the prototype for job hunters and recruiters – HR or better said HT (Human Talents) has gone way beyond search techniques and use social media for skill identification beyond the profile, team communication, project qualification and much more.

The social media marketing campaign is only one piece of the cross functional social media puzzle. And today it is actually one of the last pieces to be put in place. Even before developing a social media strategy a comprehensive assessment – assessing customers, brand, partners and competitors – is typically the starting point. Following a traditional SWOT analysis, a social media strategy is developed based on components such as Purpose, Objectives, Benefits Actions, and a sound reporting framework. Resource allocation management and funds allocation including ROI calculations are standard elements in a professional social media tool box.

Now – to do all that – professionally trained business consultants may join the “Social media rock stars” with their 100,000 Twitter followers. In my experience – if all you want to do is a cool social media campaign and get a ton of followers – you are not much further along than the ones who hope to get 100 Million eye balls through sponsored links – no matter what the value of those are. But if you honestly care about your customers and try to develop a profoundly better customer experience – then think beyond the “cool” and start building a holistic cross-functional strategy – so that service, support, product design and sales are a homogeneous force and the customer experience is something your customer recognizes.
Some of the consultants who are working more strategically may be less visible in the social web – but does that mean they are less effective in their work? Are the pros working in the background the ones who really spin the web – way beyond the “cool”?

@AxelS

Social Media Academy

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Yahoo is up for sale. Microsoft has a tradition: You mess with them twice they never talk to you a third time. Would Google buy Yahoo? No. Who else? SAP? Not a fit, not happening. Oracle? Hmmmm – let’s think about that one.

Oracle just bought Sun and turning Sun into a cloud computing power house. Probably rearrange the software part, integrating professional services, shutting down MySQL, and decommissioning the hardware box sales over time.

Now – Oracle is thinking Social-CRM, they have a cool online community, they are very much SaaS and Web 2.0 aware (even if they don’t produce yet). While maintaining their existing enterprise business, they will migrate carefully into the networked world – built from ground up on: yes, their own cloud.

The first meaningful application: Search. A search server farm is a cloud on its own. So here is a fit too. Oracle is bold and crazy enough to pull this off.

Oracle could even become the SaaS, Search, Social Web cloud provider for their own acquisitions plus the rest who is out there.

The benefit for the users? Huge. Oracle is the last company that would build an advertising based business model. Hence search may become a whole new user experience.

Search is over 10 years old and there was zero progress for the user – only for the advertiser. We still struggle with 10,000,000,000 search results generated in 0.0007 seconds. We still have no structured search, we still have no geo based search, we still have no social search, we still have no crowed search, we still have no ranking, selection or filter based search, we still have no…. – Simply there is zero evolution in the single most used software application on the planet. Right?

I would even pay 10$ per year for a search that does a good job. With a billion users that is $10 Billion per year.

And that is just the obvious beginning….

Strike – done – we will see.

Axel Schultze

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We are conducting a project to empower partners to participate in social media. The funding is done through MDF. The details are here:

Purpose:
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Social media is a place where customers hang out and converse over products, best practices, service tips and more. The purpose to get partners involved in those conversations is a) to intensify or win back customer relationships and b) connect with new potential customers who are discussing and dealing with the same topics.

Benefit:
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The benefit to the dealers and reseller to engage is an obvious business benefit in increasing sales and gaining back market share.

Challenges:
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A) Channel partners have neither a good plan, nor the resources nor the education to launch such a social media engagement. It is not so much an investment in tools or equipment but in knowledge and time. More so channel partners don’t have the content they want like attractive video clips, white papers, ongoing new blog posts and more.
B) Channel partners are scared to death to expose any customer data. So what we needed to do is build a technology that allows partners to have a private customer community (with no access for vendors, unless wanted) but still provide vendors with relevant meta data to see that the communities are actually active and growing.

Solution:
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Vendors “sponsor” the partners social media engagement including three components:
a) The base education for the partners
b) Some vendor side resource allocation to feed content to the partners
c) An online community system that allows the partner to build their own social community, which in turn is connected to the vendors who feed content straight into all the connected partner communities (in our case 3,500 connected partner communities)

Funding:
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The whole project is funded through MDF – and it cost less than the typical but less effective local marketing events. The initial funds allocation is $800 per partner for training, a few dollars for the online community and more but only if successful for community engagement (see below)

Reporting and justification
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The MDF funds per partner grow with the activities and engagement in the communities. In other words if a partner does not engage with their market – no more money. If the partner engages and their community grows – additional money. If a partner is REALLY active constantly grows the ecosystem and develops a vibrant community – even more MDF cash. The reporting system provides activity level that in turn controls the MDF flow.

So at the end of the day – social media and its transparency provides an even deeper insight into the effectiveness of the partner activities. Probably a bid hard to explain in words but once you see it you will get the idea.

It is a multi million dollar project but simply because the channel is a global channel. Cost is less than 0.5% of the revenue through the channel.

However the concept is scalable and will work with channels as small as 100 partners for around $25,000 to start with.

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