I started Twitter early 2007 see my first tweets. Like many I had no clue – stopped using it for a few weeks, came back, liked it a lot and people laughed at me “Axel, are you out of your mind”.
In the coming two years I followed probably 20,000 people on and off and got to 53,000 something follower over all – now down to about 5,000 after I did some twitter hygiene.
I used Twitter to converse, get news, chat, inform, provoke…
Twitter is evolving. It is going to be the world’s most important NEWS platform. Twitter already became the leading publishing company – without being a publishing company.
And as such I will continue to tweet, but not about how my sailing trip was or that I have lunch with another CEO (well maybe once in a while) – but rather changes that may be of interest to more people just than my inner circle.
Like many things in our social media industry is evolving. People who hate change, don;t want change, will be disappointed – others will sour with the evolution. “Fly with the eagles or scratch with the chickens.”
That’s why in 2010 you will no longer see me tweeting every day.
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