Books by Axel reflect his way of life. He liked car races – but only if he is racing himself. He rarely watched ski competitions but loved to ski himself. He likes to listen to great discussions he can learn from, but more so to discuss great topics with the smartest people in the world. He is an entrepreneur and business builder, but never started a consulting company to advice others. Axel’s books are full of experiences that others can understand and take inspirations for their own business cases.
Innovations Paradigm
A 360° view of Innovation
Innovations Paradigm gives stunning new insights, methods, examples, and guidance to innovative thinking, and consciously created disruption. The author, Axel Schultze draws from latest discoveries in neuroscience, experiences from top innovators, and research of disruptive business model behavior. He has over 20 years of experience with innovative and disruptive business creation as a Silicon Valley entrepreneur himself and as startup mentor and investor to nearly thousand companies from over 30 nations on all continents. His six years of experience as one of the most successful accelerators showed one of the highest impact efficiencies in the world.
Channel Excellence
Building a highly competitive indirect sales channel
CHANNEL EXCELLENCE reveals insights and guides to leverage global partner networks. The author, Axel Schultze, has over 20 years of experience in national and global channel sales development and built one of the largest high-tech distribution channels in the world. He describes the core of channel economics and 25 best practices-based methodologies, including channel strategies, partner recruitment, partner development, partner programs, channel sales & marketing, and more. The author interviewed and worked with the most influential channel architects worldwide and describes the most important stages in indirect sales to create a leading partner network. In this 2nd Edition, the book finishes with a highly provoking “Zero Margin Distribution” model, the most disruptive business model since the existence of distribution. The author’s provocative request: Don’t confuse your sales model. Sell exclusively direct or exclusively indirect!
Art Of Peace
A strategy to make and maintain peace
ART OF PEACE was written to provide a counter balance to “Art of War”. It is not about being nice to each other, but a strategy and model to make and maintain peace. It reveals insights and provides guidance to identify wars in preparation, the mechanics of war propaganda, destabilization of other nations and so forth. The focus however is to prepare a peace-embracing nation and what it takes to get there. Many of the requests to be recognized as a peace embracing nation seem to be obvious, but even today’s most peaceful nations do not meet the requirements. Is it peace a phantasy? Not at all but it is a far more complex process than most can imagine. The strategy was created by using latest Neuro Innovation Techniques. The result is a model that every country on earth could follow.
Bubble Memory
Magnetic bubble memory Technology, explained
MAGNETIC BUBBLE MEMORY TECHNOLOGY was my very first book, written while I was product manager for Bubble Memory Technology at Rockwell International. The technology was used in the Space Shuttle and other NASA projects. But it was soon replaced by silicon-based nonvolatile memory chips. The book was published in 1981 and is no longer available.
Entrepreneur’s DNA
What is it that makes an entrepreneur an an entrepreneur?
Startups have been the key to any economy across the globe. Whether it was the early industrial revolution in Germany, the UK, or other European Countries, the technology revolution from Silicon Valley, or the Asian economic boost in Japan, South Korea, or China, nothing has shaped an economy like entrepreneurs.
Opportunities are plentiful, and there is so much to innovate and improve that almost all founders have a huge chance to get their business off the ground. Yet less than 10% make it – and with the growing number of startups, the success rate declines. People learn to read, write, and calculate; they learn about history, biology, and philosophy. Yet, no school on earth teaches what entrepreneurship really means, how an innovative idea gets created, and how such innovation is successfully brought to market. Nobody helps those young entrepreneurs understand that the initial value of any idea is zero. The author, a five-time entrepreneur, does not claim to have an all-encompassing answer – but tries to answer the most burning questions of young founders.
This book is about what the most notable founders did to build a disruptive, global, billion-dollar company in nearly no time – no matter where they came from, no matter what school they visited, and who their parents were. It’s about the traits most entrepreneurs have in common. It’s about breaking the rules, challenging the status quo, ignoring all warnings, taking any risks, and relentlessly creating a new future.
Books by Axel
May not be always very easy to read but are definitely authentic.
Cna yuo raed tihs?
Olny 55 plepoe out of 100 can.
I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are,the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit apboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef,but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuot slpeling was ipmorantt! if you can raed tihs you unredtsand erevyithng esle I write.
If you cannot read it, no worries. You will rarely see such a piece of content, but maybe find my mistakes negligible. :)