social media topics, social networking, tools and development

AxelS

Social Media – where do you go

Social media has been an interesting ride. Unlike technology that was pushed into the market and a lot of ad dollars made it well known – it was the opposite. The market picked it up and then many asked – what happened?

Every once in a while things change at speed of light and many still didn’t even know. Why? Because 1 billion of the 6 billion people on earth communicate amongst each other (like the 15 – 25 year old) without letting the rest participate in the conversation. Then once we all know it we lokk back and just wonder ;-)

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AxelS
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1,000 podcasts

Podcast has been in interesting topic for many people in the last few years. One person how ever took it to a new extreme: Eric Mattson. His own goal: Conducting 1,000 podcasts, interviewing marketers, innovators, entrepreneurs and other interesting people. I was number 68. Check it out.

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AxelS
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Executive Blogging

Currently about 100,000 blogs are created every day in accordance to a recent article in Forbes. Yet it still feels like something for freaky insiders. But that may change soon.

Executive Blogging (as I call it) may soon be a preferred way for executives to stay in touch with their community of customers, prospects, investors, partners, opinion leaders and the rest of the industry. Rather then sending out mass e-mails, hoping it hits the right people, the people who are interested to find out about the respective company or their leaders and people may watch the corresponding blogs.

That is how I want to use it. I will try to post updates and latest development. Even so people may fear openness as a competitive disadvantage – I believe openness is a sign of strength and maturity. BlueRoads is a fast growing and very innovative company, way ahead of any competition. I’m fine letting the industry know what and how we are doing.

Executive Blogging may become a new discipline in investor relationship and market communication. There will be a lot to learn and to experiment. In particular public company leaders will need to be very careful to stay within the legal and ethic boundaries of public statements – so let’s see how we can leverage Executive Blogging to the benefit of people who want to be informed and those who are ready to keep an instant open dialog. I’m happy to be one of the pioneers.

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