After discussing and consulting with probably 100 executives in all industries the number one reaction has been:“I get it, I know we gotta do something – but where do we begin?”It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing […]
Andrew Baker, a fellow XeeSM user inspired me to do that. I thought it’s interesting enough to share it: Axelhttp://xeesm.com/AxelS
I blogged about it a few weeks ago in a different context. But I’d like to shed more light on the dieing email technology. Yes, yes, yes, It will live on for a long time – but it’s the end of it’s relevance – and therefor eventually die. My email account receives on average 36,000 […]
It’s been messy to put all your social sites on your blog, your website, your email signature and worst of all – your business card. If you have a twitter account, you have only one URL to tell your friends where else they can connect with you. On your blog the same. Check out http://xeesm.com […]
Where is the expected added business? Social media appears to be a new marketing tool. It looks like a new way to get closer to customers, win some more deals, creating a new communication channel. But where is the new business? How can I turn it into an $800 Million business?It was just a little […]
Since I started Twitter in 2007 I followed all kinds of people and over 25,000 followed and unfollowed me over time. I used other tools to get through the noise and a few weeks ago I started to unfollow. I am down at around 1,500 right now. Why 1,500? See further down – let me […]
The best way to prevent social media flops is to create a sound strategy in the first place. It sounds a lot of work and too much for many small businesses but this model has proven to work even in small organizations: * ASSESSMENTSocial Media Assessment (4 quadrant assessment model) find out where your customers […]
ComStar, a Cross Functional Organization Model and Strategy for Social Media engagement When companies begin to engage in social media they typically start in the marketing department with some rather tactical marketing campaigns. In those early models a large company either hired some social media “experts” to do the campaign or found some engaged people […]
Silicon Valley Offline Social Get Together – July 21 Please join our friend Julie, who runs an awesome restaurant called Neumanalia in a less so obvious place for a great restaurant: Hayward, CA.Next week Tuesday – July 21, 2009 | 7:30 – 10:00 PMFrench / American Cuisine!!!Spoken Word Need a chance to express yourself? Want […]
Paypal was one of the first online payment services and had a great start but over time lost the edge. The company seems to struggle with their internal administration and adjusting their business processes to meet customer needs. Company BackgroundPaypal has 160 million customersTheir support centers work shifts and deal with approximately 60,000 support cases […]
I get more and more of the very same question: “Axel, I finally decided to get into the social media thing, do you have some advice?” OK – too long ago I started from scratch, so everybody please chime in and add to it. 1) Give your engagement a purpose (other than just trying it […]
How Teenagers Consume Mediathe report that shook the City | Business | guardian.co.uk” ( This Link ) What is shocking to me: What pretty much everybody is talking about finally shook the British Guardian. More shocking: There is no way to comment on this report. It is electronically “printed” with no way to interact. I […]
Too many people wonder why their followership doesn’t work too well, get unfollowed or not followed in the first place. Starting with a good profile seems to be essential: 1) Give your account your real name 2) Have a photo up – any photo as long as it is YOU 3) Point people to your […]
We are starting a new service today: XeeSM.com Share all your social network locations through a single URL. Try it for free: Http://xeesm.com/ Get a low user ID Did you ever had these issues:– Like to get more than one URL into Twitter?– Wonder how many places to list on your email signature?– Need to […]
The social web has been explored and rapidly taken over by the business world. What was limited to a social marketing campaign just a year ago to make some cool noise for coffee, skittles or a new blender is today strategically dissected. The social media rock stars who do a few campaign masterpieces are finding […]
Yahoo is up for sale. Microsoft has a tradition: You mess with them twice they never talk to you a third time. Would Google buy Yahoo? No. Who else? SAP? Not a fit, not happening. Oracle? Hmmmm – let’s think about that one. Oracle just bought Sun and turning Sun into a cloud computing power […]