Dick Lee asked recently in LinkedIn: “We rarely see people as enthused as they are over social media. Among those recent rare times are: when the high-tech balloon popped; at the height of the housing bubble; just before the market crashed; and when Sarah Palin was nominated for VP. Hey, exuberance can be headiest just […]
The “new enterprise” as I call it is a network of highly engaged individuals or groups of individuals that may constitute the most successful organizationism in the future – organization + organism = organizationism. However it will be quite challenging to build the first of such “new enterprises” as many potential customers may require an […]
“Seven years ago, in spring 2003, Konstantin Guerke, one of the LinkedIn co-founders invited me to join LinkedIn. I had no idea what he was talking about – but my instinct told me: “go – this is interesting”. My LinkedIn ID: 8573. I wasn’t too embarrassed not understanding the full scope because he didn’t either! […]
Please listen carefully to this menu as the menu has changed. Your call is important to us but please leave a voice message. If you need more information go to www – dot – whatever dot com… Sound familiar? The intentions were good – yet the results are telling us we made huge mistakes. Automation […]
I am finally replacing my old website and merge my personal Blog that resided on Blogger.com since 2005 with my Social Relationship blog I recently started. Why “End of Automation”? No I don’t envision moving back to caves or living in trees (nice idea though) – No, I’m taking tangible business results. I’m talking about […]
This week we introduced our first Social CRM solution, Xeesm/Edge!. A powerful social relationship management system with a touch of sales process. Are you confused? I guess so. And to be honest I’m not sure where the market will take us. Xeesm is a crowd source based product. And as such I’m sure the crowd […]
Social CRM has two major and very different aspects: 1) The sCRM Product Solution Aspect As CRM is under huge pressure from the open and collaborative social media space, CRM vendors (first was Oracle) decided to promote the idea of “Social CRM”. Even so there is no real product and no real product definition, it […]
I just read a few articles about sCRM. One was a post on a blog where the blog doesn’t allow comments (very social). The other was talking about Ajax enabled technology that revolutionizes CRM (OMG) and yet another one described the advantage of getting Twitter streams and Facebook wall entrances all feed into the CRM […]
After discussing and consulting with probably 100 executives in all industries the number one reaction has been:“I get it, I know we gotta do something – but where do we begin?”It can’t be “Hey everybody go on Twitter” – or “Lets quickly do a fan page” or any of the other helpless social media marketing […]
Where is the expected added business? Social media appears to be a new marketing tool. It looks like a new way to get closer to customers, win some more deals, creating a new communication channel. But where is the new business? How can I turn it into an $800 Million business?It was just a little […]
The best way to prevent social media flops is to create a sound strategy in the first place. It sounds a lot of work and too much for many small businesses but this model has proven to work even in small organizations: * ASSESSMENTSocial Media Assessment (4 quadrant assessment model) find out where your customers […]
