AxelS
,

Hermann Göring to Gustave Gilbert 1946

We live only about 80 years after the end of WWII. In a generation of people who have no sense, what such a war actually means. Moreover, there is no interest in studying how it started and its terrible ending. And then, realizing that talking about it would be possible, but not good. Worst, making comparisons with today’s world could be interpreted as a crime, and so they dismiss anything political. Therefore, I share an interesting assessment from Hermann Göring, one of the primary player in WWII, in an interview with Gustave Gilbert  

Hermann Göring to Gustave Gilbert (April 18, 1946)

“Why, of course, the people don’t want war. Why would some poor slob on a farm want to risk his life in a war when the best he can get out of it is to come back to his farm in one piece?
Naturally, the common people don’t want war; neither in Russia, nor in England, nor for that matter in Germany.
That is understood. But, after all, it is the leaders of the country who determine the policy, and it is always a simple matter to drag the people along, whether it is a democracy, or a fascist dictatorship, or a parliament, or a communist dictatorship.

Voice or no voice, the people can always be brought to the bidding of the leaders.
That is easy.
All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism and exposing the country to danger.
It works the same way in any country.”

— Gustave M. Gilbert, “Nuremberg Diary”, 1947, p. 278.

A lesson I learned from my dad at the age of 10, in 1963: The risk of missing “the point of no return” is to ignore the early signals. They come in steps, and all those steps limit your freedom in a minimal dosage.

1) Media Control

The war instigating group (not necessarily a government) ensures that the media is unified in their aggressive propaganda development, and every publisher and every media outlet says the same story, word by word. Without media control, war would not be possible. Governments would be turned down.

2) War Propaganda

The propaganda textbook must declare one country to be the dangerous and bad party. And when you want to own that country later on and make the people be freed, you make the leaders a dictator, terrorist, or whatever is bad. You constantly hear about that bad guy who started a war, whether he did or not, kills and suppresses people, and whatever else one can come up with. The population needs to fear being attacked (see Göring statement above) to fear being attacked more than being at war. Then war can start.

3) In today’s world

While in today’s world, this is all more complex. Multidimensional information channels find ways to argue over the truth of all the mass media communication. Conspiracy theories explode, and nobody can trust anybody any longer. That’s bad – isn’t it? Well – maybe not. At no time in our civilized society should we have trusted homogeneous information. We didn’t even know what was going on. Only centuries later did historians uncover the truth through forensic research. Don’t trust is not distrust. Just trust what makes total sense to you and research as much as you can. It’s not a waste of time but a great learning experience.

4) Destabilization

Destabilize the country so people feel uncomfortable and look for an end to it. But the number of intelligent people is constantly growing. Also, destabilization is quickly recognized as one of those tricks and can be argued and debated. This is the time when some of the country’s top minds leave.

5) Law changes

So, war propaganda and destabilization are no longer as efficient as they were. War drivers must do more for their countries to get them into war. Changing some of the fundamental laws like property-related insurance, special versions for free speech, and more. At this point, even more of the top minds leave the country. The number of intelligent counterattacks diminishes, and the number of ignorant individuals remaining in the country increases dramatically.

External Support

At this stage, a country is no longer under its own control and can only be saved by a strong third-party country to prevent war. A single country is much easier to save than a nation bound into an alliance that may be externally controlled without knowing.

/0 Comments/by
AxelS
, ,

Strategy to Maintain Political Peace

This is also about civil courage, which too many lack.

Six years ago, I wrote about 2019 as an ‘interesting year to come‘. Little did I know what was really coming. I just had this feeling.

Abusing or Defending Political Power

The 333 rule addresses social and political human group behavior. It was derived from the 90-9-1 rule, which describes community behavior. Community behavior is an important learning tool when building social media communities. 90-9-1 is the percentage of people with rather typical behavior.

  • 1% are drivers of content, engaging others. The Content Creators.
  • 9% are engaged, commenting, and sharing content with others. The advocates and top supporters.
  • 90% are information consumers. They are silent, reading, listening, learning, and using the content independently.
    In the early days of social media, the-90% were called stalkers, bad members, parasitic, like day traders at the stock exchange who never contribute to the economy and only live from the misery of others.

Over time, however, we have come to understand that this is not just a community phenomenon but a human behavior in general. More importantly, it is human behavior in a group of humans that only a few chose, and the majority was drawn into it. And even then, the 90-9-1 rule applies. One community is growing by 10% of the members, including the community’s founder, and is attracting the other 90%.

What has the 90-9-1 rule to do with the 333

It’s the <<human behavior and its ratio>>.
In a true democracy, the 333 rule is the essence of democratic existence. If that number is cracked from the outside, democracy fails and ends up in a decade-long disaster with no way out. Here is why.

The Ratio is the Strategy to Maintain Political Peace

300 – 30 – 3
300 can be won for anything
30 are the ones who fight for the believe of 3
3 are the drivers for a vision of which one is a balancer

This model needs only four conditions
1) All 300 live and work in the same system, and only those can vote about anything within the system.
2) All members need to have a good political base education.
3) All members need to be aware of this mechanism, the function of its ratio, and human behavior.
4) All members need to be very careful about influence from the outside.

Example of a Strategy to Maintain Political Peace

Switzerland, one of the most prosperous, wealthy, autonomous, and neutral countries in the world. Switzerland has maintained a policy of armed neutrality since the 16th century and has not fought an international war since 1815 — over 200 years.

Example of Risking that Political Peace

However, underground influence in Switzerland has risen significantly. Thoughts of becoming part of Europe, Spread fear that it can’t defend itself, and moral makeup that it has to contribute to the European Commission (not Europe) are vague arguments but the way to eventually break Switzerland. This risk has a long tail called “Time will tell”. Will we educate our children to educate their children to take it further with their children about what happened in WW1, WW2, and near WW3?

World War 3

We were extremely close to WW III; many didn’t even notice.

  • 100 of the 300 thought this war probably must be fought
  • 100 were not sure
  • 100 were hoping that this war could be prevented
    All 300 were waiting for what would happen
  • 10 agreed that the war must be fought as it was a good business, too.
  • 10 argued that it is not sure if it must be fought.
  • 10 fought against it.
  • 1 fired the war machine as hard as possible and worked very hard to convince the 300—with 10 messengers and an enormous amount of money—that the population unwillingly and unknowingly paid.
  • 1 tried to calm everybody down but was careful not to risk anything.
  • 1 risked their lives to stop it, ended up in prison, and got tortured.

The 1, the 10, and the 100, together with 111, needed enormous civil courage to fight the 222 and stop the war.
Initially, that didn’t really work out – so we were at the edge.
Another 1o must have started a war against the other 111 who were not sure to win over the third 111.

That strategy against political war is an exceptional human capability

The strategy had already worked in 1961/2 during the Cuban crisis. Fidel Castro got Russia behind him to prevent taking over. And people were fearing that this would be WW 3. But John F. Kennedy was brave enough to stop it. And it cost his life.
This strategy did not work in Lybia. Muammar Gaddafi did not act until too late to involve Russia and others in helping.
The CIA was already best informed and had time to prevent the 333 rule from happening again, which was not known to Gaddafi. Apparently, many Swiss people do not know their progress is at stake.

Summary Strategy to Maintain Political Peace

Large countries can quickly take over small countries by undermining the political rulers and forcing the entire country to do what the intruder likes. In some cases, war is not even necessary. Democratic countries are especially endangered due to the freedom of choice and the freedom to build political groups that can be elected based on public votes. An intruder only needs  to do the following:

What intruders do relatively quickly:

  1. Offer support to “10” (33%) leaders of the “333” (100%) of the population.
    Ideally, select those who are always against anything and get paid for it.
  2. Instead of winning the 111 opposing, winning the other 10 undecided middle.
  3. No matter how well said and logically argued. the ambitious and corrupted 20 will be enough to be the majority.
  4. Buying the respective mainstream media is a piece of cake in all this.

Defenders need to be aware of these mechanics:

  1. How much political influence comes from the outside
  2. What is that influence about
  3. How would it change the foundation independent of current progress
  4. Use all your common sense to assess the suggested change
    Sidenote: Those who know me know that my last name could be ‘Change’.
    However, there are areas where change is not only no progress but the opposite.

What else you should know to keep your lifestyle

Many of the far deeper details are publicly available and declassified books at the Orell Füssli Verlag Schweiz, including:

  • Simple Sabotage Field Manual (US Army/CIA)
  • Provisional Manual for Ordnance Field Service
  • US Army Field Manual 7-93 Long-Range Surveillance Unit Operation
  • Sabotage und Psychologische Kriegsführung

At this point, a big kudos to OrellFüssli, who maintains this level of Civil Courage that so many lack.

Strategy to Maintain Political Peace

P.S. Strategic Reason for Peace
During my neuroscience studies, I found an interesting behavior of our brain. It does not understand negation. When you think every day that you don’t want to die, you risk your life more than in any other circumstance. Wanting peace because you don’t want to die is simply not working. Finding a real reason for peace requires first identifying that reason. That is the underlying material of war as well. Wanting another country is a simple and achievable reason. The beauty is that “Wanting progress for humanity” supersedes any war because you are progressing with the world – not with warheads.
Part of my other book: “Art Of Peace“

/0 Comments/by
AxelS

Entrepreneur – over – Author

As an Entrepreneur, I have this gifted ability to focus. After retiring in 2008, having time to sail, and spending time with startups, I also used to update my blog here and there. That changed in 2020 when I had this epiphany about how our brain composes ideas. I didn’t know what to expect – certainly not a 14-hour workday again. Well, what I do is not really working and has never been in the past. But outsiders would consider it work when you have the idea to build an innovation development system based on the most recent discoveries in neuroscience.

Entrepreneur – over – Author

As a result, I stopped blogging on my personal website and did so, still do so on the BlueCallom.com blog. It’s the “Entrepreneur – over – Author” effect. Sorry, no – it’s not a real effect. It’s more of an excuse.

Entrepreneur - over - AuthorThe last 4 years rushed away like it was one year. Even though we were looked down on and ‘celebrating’ Corona, we were sailing over 1,000 Nautical Miles (almost 2,000km), moved twice, redesigned our foundation, started an AI company, and presented with four grandchildren… what a ride. In other words, no room for authoring blog posts. :)

Again, I chose Entrepreneur – over – Author.

So, what’s next? 

Turning on the afterburner on BlueCallom – ready to launch the first end-to-end or out-of-the-box Agentic AI Solutions.  Ok, many of you may have no clue what I’m talking about. But it is very simple: In the next five years, the developed world will change more than during the beginning of the Industrial Revolution. The emerging and developing countries will essentially skip a 250-year era and leapfrog into a future that is equally unimaginable as the Industrial Revolution, the first intellectual revolution, or the agricultural revolution.

 

2030 in a nutshell

The larger part of the working world will use intelligence augmentation through AI that gives us a powerful companion, extending our intelligence no matter how good or bad developed it is or was. Others will do things they always wanted to do and make money that way. Yet others will fight the new world like those who always tried to resist advances in the past 30,000 years.

We will realize that Earth will become inhabitable with exactly 100% certainty. We just don’t know when and act as if it is not during our lifetime. Yet, the human species is so advanced already today, 2024, that at least some people feel it is a good idea to be prepared. We will need every brain cell and every AI structure to find a way to eventually save biological life beyond the lifetime of our planet – period.

Luckily – I’m a gifted visionary and a grounded entrepreneur with a goal, seeing an opportunity and wanting to make a difference. As such, you will hear from me on the BlueCallom blog because that is my author’s home for the foreseeable future.
No matter what, next year, on

Thanks for your online friendship.

 

/0 Comments/by
AxelS

A response for Ric S.

Neben unserem Haus ist ein Kindergarten. Da wird geschrien gestürzt, gemalt, dummes Zeig gemacht. Dann geen sie zur Schule da wird ruhing gesessen, manmuss aufpassen und tun was Lehrer sagen. Später im Gymnasium oder wie auch immer es heute heisst muss viel gelernt werden. bis es einem zum Hals rauss hängt. Learn & Repeat ist die Zauberformel. we das gut mach, learn and repaet darf auf die Universität. Da wird wissen vermittelt das ca. 20 – 50 Jahre alt ist. Learn & Repaet bleibt die Zauberformel. Und wenn due Pädagoge werden willst wird das Wissen von vor 800 Jahren vermittelt.. Man hat zwei Menschen typen gebraucht “Worker und Warrior” Warrior werden im Krieg verheizt, brauchen dafür weniger lernen. Worker müssen lernen Häuser zu bauen Brot zu backen, das Feld zu bestellen und Steuern bezahlen. Als die Häuser grösser und kmplizierter wurden wurde Mathematik und Geometrie gelernt. Krankheiten haben dazu beigetragen Medizin zu lernen. Schwierigere Kriege dass wir maschienen bauen. Dann gab und gibt es Privatschulen für die Könige. Heute noch für ein paar Kinder die Glück mit ihren Eltern haben. Die Abgänger werden meistens verachtet weil sie versagen, nicht auf die Universitäten gehen sonder ihr Leben selbst in die Hand nehmen. Ich bin ein Merzschüler, gefeuert, versagt, Aber habe nie aufgehöhrt nur und ausschliesslih für mich zu lernen, Habe 4 Unternehmen gegründet tausende von Mitarbeitern eingestellt und immer diejenigen bevorzugt die ihr Leben schon als jugendliche selbst bestimmt haben – sie waren Teil unseres Erfolges. Sie waren die besten. 2003 haben wir in unsreren Job Anzeigen geschrieben: “Don’t send us a resume – tell us how you will help shape the future.” Was hat das mit Dir zu tun? Wer mit 20 ausbricht ist ein Versager, wer mit 30 ausbricht ist ein Spinner, wer mit 40 ausbricht ist in der Mid-live Crysis. Wer mit 50 ausbricht ist selten wer mit 60 ausbricht ist mutig aber da ist es e’ schon egal. :) Egal wann du ausbrichst du kannst nicht verlieren. Es gibt nur eien Weg ultimative und für immer zu verlieren: Es nie probiert zu haben.

Warum ist das was viele schon lange vor uns wussten, HEUTE SO WICHTG? In der Zukunft werden wir die Workers & Warriors nicht mehr brachen. Sie waren das Fundament auf dem wir heute stehen. Aber der Automatisierungsgrad wächst unveränderlich weiter. Innovation baut auf Innovation und wir werden millinen von “Innovatoren” brauchen um die milliarden von kleinen problem zu lösen ud die probleme die wir noch kreieren wieder zu fixen.

If you have children don’t stay where you are because of your children, break out because of your children. You will feel guilty if you don’t teach them what 20,000 hours of education don’t even touch: How to become successful for yourself, how to develop wealth for yourself and how you keep learning for the rest of your life.

Happy 2021
@AxelS

/0 Comments/by
AxelS

Mercedes #EQS

Since long time a car that I really like
Yes, it is a luxury car. Yet, there is nothing wrong with it. It’s an all electric car with a great deal of environmentally friendly materials. If the next generation entrepreneurs like this car as the trophy for building millions of jobs in emerging and developing countries, they more then deserve a bonus like that. Gorden Wagener @WagenerGorden is the man. He and his amazing team made it happen. Now I only hope the the company is bold enough to make a new history with this car. It’s a hybrid – no not hybrid engine, it’s a future luxury design car with a future sustainability architecture in mind.  Give the team a round of applause.

 

/0 Comments/by
AxelS

Advanced Entrepreneurship

Advanced Entrepreneurship

OK,  you’ve had an idea, you filled in your business model canvas template, wrote a business plan using other templates, you experimented with all kinds of ideas and ways to run your startup. You probably pivoted many times and did everything you learned at school. Great.

Now trough all this away and start building your real businesses. Create a highly compelling vision that attracts top talents you would never get otherwise, attract customers and partners and also investors. Create a robust and disrupting business model followed by an aggressive go-to-market strategy. Stop pivoting, Drive an insane growth curve at all cost – speed is more important than perfection. Disrupt yourself and everything all the helpful instructors and mentors told you. Welcome to advanced entrepreneurship.

Enjoy this podcast – advanced Entrepreneurship in 20 Minutes.

/0 Comments/by
AxelS

Failure – error – is it really that bad?

I was struct the other day when I looked at the ways how AlphaGO, the GO playing AI based computer is actually working. It immediately resonated with a thought that I had years ago about the human imperfection and its results.

Now – GO is a game that is over 1,000 years old not really really complex but its permutation of moves is said to be larger than we have atoms in the observable universe. Well not sure this is really ‘accurate’ but it gives us the idea.

Related image

Image by Google Deepmind

In order to play GO a computer would need until the end of time to calculate every possible move. In order to solve this puzzle, alphaGo went through a series of more obvious moves, then calculated the probability to win for each move and took the one with the highest probability. Far from being perfect but a reasonable way. But this has HUGE implications. It now tells us that some actions of any computer that could not be computed to perfection, are possible but with a certain degree of imperfection.

Imperfection as a result of time

If we let a computer draw a realistic 3D image of the observable Universe we have two options. Making it accurate and have it ready for future generations in a thousand years or so. Or make it pretty realistic and have us look at it in a few months. Obviously the one we can actually look at would not be perfect but pretty OK.

I guess we have to make ourselves familiar with imperfection far beyond seeing it as a failure or error. Humans are imperfect. But that imperfection is actually a quality. It is the quality life itself has defined. Evolution, mutation and variance is a result of imperfection or vice versa. A perfect human would either be alone or has billions of exact copies, no more development. It would make absolutely no sense. So if imperfection is the root cause of evolution or the other way around is interesting because we will end of with an instant existence of a perfect “whatever”. But that is not possible. Imperfection is actually the very basis why we EXIST. We are on a trajectory of an evolution seeking perfection. And now learning that imperfection is not only the starting point but part of our evolution all along.

The best way to learn is making mistakes. ‘Fail and fail fast’ is a saying every entrepreneur knows. A piece of software that works immediately after the first test is the most uncomfortable feeling for the software developer. Imperfection is the hand rail of our forward trajectory. I guess we need to learn way more about imperfection to better comprehend its full implication.

 

 

/0 Comments/by
AxelS
,

Yes, No Question

Take five chimpanzees. Put them in a big cage. Suspend some bananas from the roof of the cage and provide the chimpanzees with a stepladder. NOW – add a proximity detector, so that when a chimp goes near the banana, a water hose opens and the whole cage is thoroughly soaked.

Soon, the chimps learn that the bananas and the stepladder are best ignored.

Now remove one chimp, and replace it with a fresh one. That chimp knows nothing about the hoses. He sees the banana, notices the stepladder, and because he is a smart primate, he envisions himself stepping on the stepladder to reach the bananas. The moment he is trying to grab the stepladder… the four other chimps spring on him and beat him squarely. He soon learns to ignore the stepladder.

Then, remove another chimp and replace it with a fresh one. The scenario occurs again; when he grabs the stepladder, he gets mauled by the four other chimps — yes, including the previous “fresh” chimp. He has integrated the notion of “thou shall not touch the stepladder”.

Iterate. After some operations, you have five chimps who are ready to punch any chimp who would dare touching the stepladder — and none of them knows why.

  • We fight against same sex marriage, only because we get beaten from somebody who is telling us that this is bad.
  • We send our sons and daughters to war only because somebody telling us that war is for freedom – even if 100,000 die
  • We buy products on black Friday because somebody tells us: that day things which are otherwise more expensive are now magically cheap
  • We support “No child left behind”, not even wondering if now all children are behind

We don’t like the nay sayer (and I do too) but is there a risk to become too much of a follower?

/0 Comments/by
AxelS

Bucket List with no end

There are people who live to fulfill their bucket list – I live to keep adding to it :)

My Bucket list part 1 (Done)

Ski down at least 5 different black slopes in the Alps
Build my own house
Own a Yacht
Write a book
Plant a tree
Have kids
See them do what they want to do
Become a CEO of my own company
Drive to Monaco in my own Ferrari
Drive an original BMW M1 through Switzerland
Sail down the pacific west coast
Fly over the crater of Mt. Kilimanjaro
Stay for a few days in a camp in Masai Mara National Park
Catch a snake
Travel with my best friends and go crazy
Camel back ride into Sahara and stay one night in the desert
Travel around the glob
Have the wildest nights I can imagine
Windsurf on a lake of ice sheets
See all my kids completely autonomous and do what they love to do
Travel the US by car from coast to coast and back
Have Kanguruh filet in Australia
Become a millionaire

My Bucket list part 2 (Still open)

Sail through Panama Canal
Sail through the entire Mediterranean sea for one year
Turn much older than anybody can believe today
Have a sea food feast on board XeeOne with my wife in the carribean
Make a movie
Help one entrepreneur a year to fulfill his or her dream
Having lived for a while on every continent
Design and architect an all new house
Have a great bottle of wine in Bordeaux
Mary my wife in 2020
Never really be a grown-up
Build an institution helping others to be as successful as they can imagine
Never stop adding to this list :)

 

/0 Comments/by
AxelS

Gallery

Read more
/0 Comments/by
AxelS

50% off for everybody stupid

Black Friday starts and people get in lines for hours, trample other to death and buy stuff they don’t need – all because they believe they get a deal of a life time.
‎50% off has many meanings:
1) That shop is ripping you off the rest of the year
2) It was produced to be 50% of the original quality
3) The product is so bad no one else wants it
4) They added 100% to give 50%
and probably a few other meanings. Read more
/0 Comments/by
AxelS

Grammar & Typos

Read more
/0 Comments/by
AxelS

Society – 3rd generation

I’m not a sociologist yet very engaged in the field through my social media work since many years – see me post how I got involved. I noticed a significant development that I want to share with you.

Our society is experiencing one of the greatest evolutionary steps in human history

Society_1~3,000 BC. About 5,000 years ago for the first time mankind evolved into a society. Egypt was the birthplace of a society never seen before. Cities were built, trade was created and business developed like never before.

Society_2~ 1,800 AD. About 200 years ago mankind went through yet another dramatic change bigger and faster than any change before: Industrialization. Technology came into our everyday lives, transportation of goods and people around the world was all of a sudden possible. Financial wealth of an average worker was as great as a kings rich several hundred years ago. We doubled average live expectancy and cut work load in half. We created technology that wasn’t even part of the most remote fictions. In just 200 years we changed the face of earth more than in the 50,000 years before that.

Society_3~ 2010 AD. We already see early signs for yet another dramatic change. This time it is not trade development or technology but a major social shift. In the next 2-5 years our economy will be affected by that change more than through technology in the past. “Democratization of influence” accessibility to nearly “Omnipresent connectedness” and “Direct Access to Experience” (not only expertise) is providing our modern society a tectonic shift that, in my opinion, has an equal magnitude than our technology development a few hundred years ago. Almost everybody can gain “connections” that just a few years ago was a privilege of  the top educated people or best connected business executives just 5 years ago. We already experience that business negotiation on all levels change faster than many people realize. Our society is on the verge to yet another major change.

Social Capital Development

While “connections” were a rare privilege for the top 10,000 people in the world, “connections” become a commodity. While trust was an attribute of a person to person relationship, trust will have a new dimension in just the very near future. The most fascinating aspect of this change can be seen in twitter and active social communities. Generation Y is not only much faster in SMS and IMing messages, that generation developed a sense for the relationships they develop, not existing in the older generations. People 30 and older mostly need personal face to face meetings to judge and understand the social relationships they are having. They need to reed the body language in a negotiation in order to navigate their behavior. That is limiting those people to only a small range of connections and a very limited number of negotiations. British anthropologist Robin Dunbar introduced “Dunbar’s number” and assumed that our neocortex is responsible for limiting social relationships to about 150. But since the invention of the wheel – mankind is not giving up because of any physical or now social limitations.

From overcoming physical limitations to overcome social limitations

The industrial revolution was essentially about overcoming our physical limitations. What began in Europe in the late 1700’s spread like wildfire over most parts of the western world. With the process of overcomming our social militations (Dunbar’s Number) this time the revolution started in the US and has the potential to radically change the face of our society. Not only that tools will allow us to maintain 10 times as many relationships, our social evolution will help us develop the skills to use those tools to make those substantiually bigger number of relationships as deep and valualble as the small numbers we were limited to before.

The new social divide

We had the two or three class societies in the past. And it looks like that class building is a law in nature. Despite our effort to help all people in our respective cultures to equally thrive. Nature seem to keep a balance through classes and continues to stick to it’s “survival of the fittest”  rule. The Social Revolution is no difference. While companies, teams and individuals thrive by applying the new tools and develop a new attitude and behavioral pattern – many stick to the old paradigm, argue that nothing is new and it will go away. The biggest difference to the past revolutions in technology is that this evolution is not a piece of equipment somebody can buy – even later in the game. A person who rejected the use of a computer for the longest time, can buy a computer today, take a few lessons and use it. In contrast to a person who rejected the idea of social media, who can create a profile at any given time but that doesn’t give that person a social network, that person has to build it. That person can’t just buy reputation or trust – it needs to be built over time. That person can’t just buy a history of contribution to the social ecosystem – whether it’s good or bad – it’s not even possible. The new social divide is just about to develop and will widen in the next 5 years. And like the technology divide in the early 1900’s The social divide will affect not only individuals but the companies those individuals are working with.

The Next Value Shift

Anything money can’t buy has become an invaluable asset. So far we only know true love and time. Everything else can be purchased, if not now then we can at least imagine we will be able to buy it soon, like health. No connectedness and reputation are other things we can’t buy. And as I pointed out above it is gaining significantly in value.  As we understood that time is money we will recognize that online reputation is money too. What does that mean? Very simply speaking: Money is getting quite a competition. Now money was a big deal because it changed the way we were able to trade things. But with time and reputation coming in we simply have alternatives to trade things. Today this may sound very scifi or esoteric – but that’s no different than telling people in 2003 when we started with LinkedIn that LinkedIn will rule large parts of the business network world.

 

/0 Comments/by
AxelS

About

Read more
/0 Comments/by
AxelS

The Oracle – Yahoo Deal

Yahoo is up for sale. Microsoft has a tradition: You mess with them twice they never talk to you a third time. Would Google buy Yahoo? No. Who else? SAP? Not a fit, not happening. Oracle? Hmmmm – let’s think about that one.

Oracle just bought Sun and turning Sun into a cloud computing power house. Probably rearrange the software part, integrating professional services, shutting down MySQL, and decommissioning the hardware box sales over time.

Now – Oracle is thinking Social-CRM, they have a cool online community, they are very much SaaS and Web 2.0 aware (even if they don’t produce yet). While maintaining their existing enterprise business, they will migrate carefully into the networked world – built from ground up on: yes, their own cloud.

The first meaningful application: Search. A search server farm is a cloud on its own. So here is a fit too. Oracle is bold and crazy enough to pull this off.

Oracle could even become the SaaS, Search, Social Web cloud provider for their own acquisitions plus the rest who is out there.

The benefit for the users? Huge. Oracle is the last company that would build an advertising based business model. Hence search may become a whole new user experience.

Search is over 10 years old and there was zero progress for the user – only for the advertiser. We still struggle with 10,000,000,000 search results generated in 0.0007 seconds. We still have no structured search, we still have no geo based search, we still have no social search, we still have no crowed search, we still have no ranking, selection or filter based search, we still have no…. – Simply there is zero evolution in the single most used software application on the planet. Right?

I would even pay 10$ per year for a search that does a good job. With a billion users that is $10 Billion per year.

And that is just the obvious beginning….

Strike – done – we will see.

Axel Schultze

/2 Comments/by
AxelS

Happy New Year 2007

With the beginning of the new year and changes in the blog software I’m experimenting with a new Blog for Xeequa and updating this blog. The new software for Blogger is pretty cool – B U T as I converted it to the new format I guess I lost a lot of the old customizations such as the Technorati Links, Feedburner Links etc. Oh well…

Please visit also my new blog which is http://Xeequa.blogspot.com

/0 Comments/by